12 ways to cut your cost per customer from ads without losing sales

Hi there,

If you want more customers without burning more money, this could be the most important thing you read this month. Inside:

• The tracking mistake that makes Facebook optimize for the wrong people (and how to fix it in 30 minutes)
• Why “pretty” ads often lose to “ugly” ones — and what to test first
• The formula for the highest CPL you can pay and still make a profit
• 3 landing page changes that lift conversions in the very first week

About 8 minutes to read. Ready to use right away.